Website Redesign Services: Keep Your Traffic, Fix Your Conversions

If your website already has visitors, rankings and backlinks, a redesign is not the same job as building a site from scratch. The risk is not just that the new pages look unfinished. It is that you lose the Google traffic you spent years earning, break old URLs that other sites still link to, or launch a prettier site that still does not convert. We redesign websites so you keep that traffic, the new pages load quickly and say the right thing, and more of the people who arrive become enquiries.

This page covers who our website redesign services are for, the problems we usually fix, how an SEO-safe redesign works, the closest work we have already launched, how a project runs and what it costs.

Who website redesign services are for

We redesign websites for small and mid-size businesses that already have a site, and that site is costing them customers rather than bringing them in. You are a good fit if one of these sounds familiar:

• Your pages look dated on a phone, load slowly, or make people hunt for a phone number, WhatsApp button or enquiry form.
• You have Google traffic you are afraid to lose, so you have put off a redesign for months or years.
• Visitors arrive from search or ads and leave without contacting you, and you suspect the layout or the copy is the reason.
• Your brand, services or prices have changed, but the website still describes an older version of the business.
• A previous redesign dropped your rankings or broke old links, and you want the next one handled more carefully.

If you do not have a website yet, a new build is the right starting point. If you already have one that people find, a redesign that starts with an audit is safer than starting over.

The problems outdated websites cause

Traffic that arrives and then leaves

Search and ads can still send people to a site that no longer converts. Large unoptimised images, unclear headlines, buried contact details and forms that do not work on a phone all waste visits you already paid for. A redesign should make the next step obvious on every important page, and it should load quickly enough that people stay long enough to take it.

Rankings that vanish after a careless rebuild

The most expensive redesign mistake is launching a new site that Google treats as a different website. If titles, headings and the words people search for disappear, if important pages are removed, or if the new URLs are not mapped to the old ones, rankings can fall within days. Recovering that traffic takes much longer than protecting it during the move.

Broken URLs, lost pages and missing redirects

Other websites, Google Business listings, emails and social posts often point at specific pages on your current site. If those addresses return an error after launch, you lose both the visitor and the ranking signal that link carried. An SEO-safe migration lists every important URL before anything is rebuilt, then sets a 301 redirect from each old address to the right new page.

A site that no longer matches how you sell

Many older sites were built as online brochures. Customers now compare options on their phone, look for prices or packages, read a few proof points and message you on WhatsApp. If your site still hides that information, or asks people to "contact us for details" on every page, a clearer structure and better content will do more for conversions than a new colour palette alone.

What we build

Every redesign starts with an audit, not with a blank design file. We look at how people find you, which pages bring traffic, which ones convert, what is slow, and which URLs must be protected. The new site is built on Next.js with a content editor your team can use without a developer. A typical website redesign includes:

• An audit of your current pages, analytics, Search Console queries, top landing pages, backlinks and page speed, so we know what to keep, what to improve and what to retire.
• A URL and redirect map: every important current address is matched to a new page, with 301 redirects in place before launch so visitors and search engines land in the right place.
• A faster, clearer design for the pages that matter most: homepage, service or product pages, and the contact path, approved before we rebuild the rest.
• Content work that keeps the topics and phrases already earning rankings, and rewrites the pages that get visits but few enquiries.
• Technical SEO on the new site: metadata, headings, image compression, structured data, an XML sitemap and an FAQ where it helps.
• Forms, click-to-call and WhatsApp in the places people decide to get in touch.
• A before-and-after check of the key pages, redirects and search listings after launch, so we can see what improved and catch anything that did not.

We do not rip out pages that already rank well just to make the sitemap tidier. If a URL is working, we keep it or redirect it with a clear reason.

Website redesigns we have built

We want to be upfront: most of the case studies we have published so far are first websites for businesses that had no site at all. ReachLogic is the published project where we replaced an existing website that was already live.

ReachLogic: a generic agency site rebuilt to match the brand

ReachLogic is a full-service digital marketing agency offering social media management, paid ads on Facebook, TikTok and Google, and web development. Their existing website was generic and did not reflect the premium brand they were building. High-value international clients were not converting, because the site did not inspire the confidence the services deserved.

We rebuilt it as a brand-aligned website to an Awwwards and CSS Design Awards quality standard, including a GSAP particle hero that became a talking point and was shared in the agency's own client case studies. Bounce rate dropped as the scroll animations kept visitors engaged through each section, and high-value client enquiries increased once the site matched the agency's market position. Read the ReachLogic case study.

When we redesign your site, we apply the same standard to the parts a first build never has to face: an audit of what you already have, a redirect map so old addresses keep working, and a launch that protects the rankings you do not want to gamble with.

How a website redesign project runs

• Audit: we review your current site, traffic, search queries, top pages, backlinks and speed, and we agree what must be preserved.
• Structure and redirect plan: we map the new pages and match every important old URL to a new one before design starts.
• Design: you approve the homepage and one key inner page before we build the rest.
• Build and content: we rebuild the site, move or rewrite the content, connect forms and WhatsApp, and implement the redirects.
• Launch and handover: we launch, test the redirects, submit the new sitemap, set up analytics and search tools, and show your team how to update pages without a developer.

Price range and timeline

Our packages start at $1,500 for the Starter Site, $3,500 for the Growth Package and $6,000 for the Premium Build. A small brochure site with a handful of pages and a straightforward redirect list usually fits the Starter or Growth package. Sites with many URLs to migrate, multiple languages, ecommerce, or custom integrations usually need the Premium Build. Starter sites are delivered in 10 days and Growth sites in 14 days; Premium builds are scheduled by scope. See the full breakdown on our pricing page.

Keep the traffic you have, and turn more of it into customers

If your website still brings visitors but no longer converts them, or you have been putting off a redesign because you do not want to lose your Google rankings, we can help. Tell us about your site and we will send a fixed quote and a delivery date. You can also browse all our web design services.